Muhammed Bakır Kurt
Business Developer & Data Analyst
Media Strategist and Consultant
Iraq Market Researcher
Email:
Phone:
+964 751 740 13 60
Address:
Erbil / Iraq
A Bit About Me
Hi, I'm Muhammed Bakır. I completed my undergraduate education in aerospace engineering and during this period, I immersed myself in disciplines such as mathematical modeling, statistical analysis, and numerical analysis. Throughout my university years, I participated in various projects, contributing to the development of teamwork and problem-solving skills.
Participating twice in TÜBİTAK's 1512 project support programs provided me with experience in solving real-world problems. Additionally, I participated in team projects such as rocket design, turbofan engine design, and turbine cooling at the Teknofest competitions. The experiences gained from these competitions allowed me to reinforce my technical knowledge and develop practical skills.
After graduation, I worked at Artfeeling Media Agency, where I focused on media planning and data analysis. By analyzing TV advertising data using IPSOS's STATEX infrastructure, I decoded brands' competitive strategies and prepared competitive media plans. Afterward, I embarked on establishing an e-commerce agency in Iraq, where I worked on regional marketing strategies, enhancing my cultural adaptability and business development skills.
My belief in teamwork, communication skills, and analytical thinking, combined with my passion for solving complex problems through data-driven approaches, continue to drive me forward. I strive to stay updated on new technologies and developments in the field.
Feel free to explore my projects on my website and reach out for further information. I am always open to new projects and collaboration opportunities.
Now, at Şölen Chocolate, I'm responsible for implementing and managing the Panorama - Univera sales tracking system across Iraq. I ensure sales data flows smoothly and analyze performance trends, product availability, and returns. My passion for using data to solve complex problems keeps me engaged in driving better sales strategies and helping the team succeed.
I'm always eager to learn about new technologies and approaches, so feel free to check out my projects on my website or reach out for collaborations. I'm open to exploring new opportunities and projects that push boundaries!
Education
Aeronautical (Aircraft) Engineering
Sep 2015 - Jul 2020
I studied aircraft engineering for 5 years including preparatory school. During my time at university I participated in many projects, and competitions and worked in teams. I graduated with a 3.1 point over 4 and with a thesis on turbine gas cooling.
Necmettin Erbakan University, Konya / Turkiye
Work Experience
Business Developer & Data Analyst
May 2024 - Present
Şölen Chocolate - www.solen.com.tr Erbil / Iraq
Şölen Chocolate, founded in 1989 by the Çoban family in Gaziantep, Turkey, is a renowned producer of chocolates, chocolate-based products, biscuits, crackers, cakes, candies, and Turkish delights. As the leading Turkish exporter of chocolate and chocolate-based products according to the Turkish Exporters Assembly (TİM), Şölen exports over 200 product varieties to more than 100 countries worldwide.
Recognized on the prestigious "Candy Industry Top 100" list, where it ranked 49th in 2014, Şölen continues to grow its presence both locally and globally with successful brands such as Biscolata, Milango, Ozmo, Wapps, Luppo, Lokkum, Nutymax, and Greta. The company’s commitment to quality and innovation has made it a trusted name in the international confectionery industry.
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I am responsible for implementing and managing the Panorama - Univera sales tracking system across all distributors in Iraq for the Şölen Chocolate Sales Team, ensuring it is actively used by sales representatives. I analyze sales data and prepare detailed reports on key topics such as product availability, sales performance, returns, and price changes. These reports are presented to management to support the development of sales strategies and improve data-driven decision-making processes. Additionally, I provide data-driven solutions to enhance the performance of sales representatives.
Responsibilities:
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Overseeing the implementation and continuous monitoring of the Panorama - Univera sales tracking system.
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Conducting performance analysis across distributors, cities, sales representatives, and product categories.
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Preparing detailed reports on product availability, sales performance, returns, and price fluctuations.
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Delivering strategic insights and recommendations to management, leveraging sales data to optimize decision-making.
Sr. Key Account Manager
Oct 2020 - Jan 2024
Artfeeling Media Agency - www.artfeeling.agency, Erbil / Iraq
One of the main media agencies in Iraq. They service Local, Global, and International Companies by managing their TV and Digital Advertising Campaigns.
Responsibilities
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I managed the strategic planning, implementation, monitoring and reporting processes of TV and digital advertising campaigns for local, global and international companies.
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I took responsibility for the advertising activities of Turkey's leading brands such as ŞÖLEN, DURU BULGUR, HAYAT KİMYA in Iraq and ensured that the campaigns were implemented effectively.
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I determined the most effective TV and Digital advertising channels for brand communication and made optimised plans focused on the target audience. I focused on the results of advertising campaigns and worked to minimise advertising costs.
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I also conducted comprehensive analyses before and after advertising campaigns and evaluated the data obtained on the scale of competitors.
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In short, I focused on strengthening the brands' impressive presence in the Iraqi market by playing an active role in the strategic planning, implementation, follow-up, analysis and reporting, invoicing and TQ support phases.
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In the digital advertising sphere, my responsibilities included strategic campaign planning, negotiating ad placements, identifying target audiences, and managing budgets.
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I prioritized continuous client communication, analyzed post-campaign results to glean insights, and remained updated on influencer marketing trends, maintaining 24/7 availability for client support.
General Coordinator
Jan 2023 - May 2023
Shopizi E-Commerce Agency, Erbil /Iraq
At Shopizi, an e-commerce venture backed by a major FMCG company in Iraq, I led a critical analysis of the project's viability after its 15-month launch. In a focused 3-month period, I determined that the project's costs exceeded its income, and the owner's resources weren't sufficient to break-even. Subsequently, I executed a strategic exit plan, partnering with E Bazaar to seamlessly transfer Shopizi's assets and ensure a smooth transition.
Responsibilities
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I played a pivotal role in leading a team, streamlining workflows, and ensuring efficient project execution. I managed client relationships, conducted meetings to gather feedback, and implemented strategic initiatives for business growth.
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I identified and implemented process optimizations, conducted quality checks, and monitored project budgets.
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I crafted detailed reports assessing past, present, and future plans. Additionally, I formulated alternative data-driven decisions, enhancing adaptability and informed choices.
Personal Project
Mad Shopping Online Trading Company
Jun 2022 - Dec 2022
Red Lavender General Trading Company, Erbil / Iraq
It was an e-commerce project that aimed to improve supply chain management in Erbil, which later expanded to other parts of the Middle East. Despite the numerous obstacles, the initiative continued successfully for more than six months. However, due to financial problems faced by the investors, it was
eventually terminated.
I dealt with setting up an e-commerce website and business accounts, Google integration, product feasibility, purchasing, logistics tracking, warehouse system, website data entry, digital media marketing, ordering systems, social media and advertising management.
Forex Trader Bots
Hezi Zhyan Brokers - hezizhyan.com, Erbil / Iraq
Leveraging time series data analysis, I crafted algorithms for stock market monitoring and decision-making, automating position management. Maintaining a proactive market presence, I implemented strategies on 5/24. Developing tailored experts, I executed my client's stock market strategy, leading to a significant achievement – the doubling of their investment within just three months.
Mar 2023 - Jun 2023
Excel VBA Automation Systems
Edicoo Advertising Agency - www.edicoo.com, Erbil / Iraq
I undertook a data collection project, the aim of which was to collect data from all departments of the agency and process it using the Excel VBA automation system. I successfully completed the project within 3 months. I have an advanced degree in Excel VBA automation. In my professional life I set short and automated systems using office programs. In Media Agency, I used to create automated report generators for both digital and TV media.
Jan 2022 - Mar 2022
Gas Turbine Cooling
TEI - www.tei.com.tr, Istanbul / Turkiye
On launching a competition managed by TEI, I and my team undertook a design target for cooling gas turbine blades. The design point was inside the cooling of blades which are under 1600K flow while cooling air was 700K and 2.72 kg/hour to reach 5000 hours of operation time. After 9 months of studying this project, we finalized it and presented to it the university commission as a graduation thesis.
Mar 2020 - Sep 2020
Turbofan Design
TR Motor - www.trmotor.com.tr, Istanbul / Turkiye
Design work was carried out as a group in the Military Turbofan Motor competition,one of the competitions held within the scope of Teknofest and conducted by the TRMotor company. In this teamwork, I worked on the aerodynamic and structural design and necessary optimizations of the Fan, Kompressor, and Turbine components. During the design process, I used artificial intelligence optimizations (DGA, SA, PSO). The group became a finalist in the competition but did not receive an award.
Mar 2019 - Sep 2019
Rocket Design and Manufacturing
Roketsan - www.roketsan.com.tr, Ankara / Turkiye
Design and manufacturing work was carried out as a group for the Low Altitude Rocket Competition, one of the competitions held within the scope of Teknofest and run by the ROKETSAN company. In this teamwork, as the group leader, Rocket design, avionics and software system design, and rocket manufacturing were worked on. The Group became a finalist in the competition, but it was not awarded.
Mar 2018 - Sep 2018
Language
Kurdish (Sorani) / Fluent
Kurdish (Kurmanci) / Native
English / Fluent
Turkish / Native
Skills
VBA Macro Developer
Math Modeling and Optimization
Excel and Power Point
Public Speaking
Statistical Inference and Decision
Analysis
Business Model Development
Reporting & Analysis
Algorithmic and Critical Thinking
STATEX and IPSOS
Certificates
Automation and Algorithm Design in Excel
Apr 2022
I have completed the Automation and Algorithm Design in Excel course conducted by the international education platform Laba and received this certificate as a result of getting enough points after 6 weeks/12 classes.
You can reach this certification here.
Lecturer Mehmet CANBULAT
Udemy and Linkedin Certfications
Present
I have attempted and completed many both online and in-class courses to progress myself in business life and I got successful certification from these courses. You can learn more information about these courses and certifications by going this link.
